This is the huggable My First Steiff teddy bear, he is a 24cm soft toy suitable for babies and made by the German Teddy Bear maker - Steiff. He is made of super soft beige plush with My first Steiff embroidered on his paw pad. No harmful substances are used in the fillings or the dyes. He has the famous Steiff button-in-ear with a yellow label and is machine washable at 30c. This Steiff product conforms to European safety standards, holding the CE symbol, complies with Oeko-Tex standard 100 and tested by Dekra.e The Steiff company motto is "Only the best is good enough for children". Steiff products are subject to meticulous testing and inspection. They are required to be highly flame resistant and, among other things, smaller pieces such as eyes must be able to resist considerable tension, wear and tear, etc. Margarete Steiff holds the best-documented claim to have made the world's first teddy bears, and since that time (1902) no other company have rivalled them for consistent quality or range. Whenever a bear has fetched a world record at auction, it has always been a Steiff!