What better way to start life than with your very own, very first Steiff Teddy bear. He'll keep you warm, he'll keep you safe and he will always keep your secrets. What better gift to give a newly born? Why not give them the best start in life with a best friend for life. Steiff baby safe Classic My First Steiff. Made of the finest light brown Cuddly soft plush. Machine washable Size 25cm The Steiff company motto is "Only the best is good enough for children". Steiff products are subject to meticulous testing and inspection. They are required to be highly flame resistant and, among other things, smaller pieces such as eyes must be able to resist considerable tension, wear and tear, etc. Margarete Steiff holds the best-documented claim to have made the world's first teddy bears, and since that time (1902) no other company have rivalled them for consistent quality or range. Whenever a bear has fetched a world record at auction, it has always been a Steiff!